Theme Fragrance Brands | Niche perfumes, Fine Fragrance, natural vegan beauty available here and retail locations. Luminos™ perfume Vogue Editor pick. Find us on on the web and other fine retail sites.

E. Morrison designs the Theme brands line in New York. A professional photographer with a passion for fragrance and skincare, who is a graduate of Rhode Island School of Design. Beginning with an inspirational and influential photo career as an assistant to legendary photographers Arthur Elgort and Irving Penn. The images have been published editorially in magazines such as Vanity Fair, Rolling Stone and Paper Magazine and with visionary portraits of personalities such as Madonna, Daniel Day Lewis, Debi Mazar, Natalie Merchant, Philip Glass, John Mellencamp.

Theme Fragrance was created with idea that the person, along with the scent, defines a fragrance. The line of original perfumes was designed for personalization; the fragrances have the ability to be layered for the creation of a unique aroma, yet each scent is also striking when worn solo.

All our perfumes and products are created by hand and produced in our studio for our customers.

The clean, bright package and compact size allow for all Theme products to be easily transported in a pocket or a bag. Theme Fragrance has been written about in Fast company, Vogue.com, Bride's magazine, Life and Style, Cool Mom Picks, Meg's Makeup, Wickedly Chic, LAPretty, GLAMOURfrance, Parents.com, American Salon Magazine, Splendicity, Time Out New York, BeautyNewsNYC and other.

Find all our brands here - Theme Fragrance, Curious Apothecary, Melodie Perfumes and Moss + Sage. We have been creating fragrance for over ten years. I am driven by a passion for fragrance, drawing inspiration from the places I have visited and those yet to be explored. I create a sensory landscape using the natural scents of nature and unique fragrance molecules sourced from leading perfume houses, including suppliers for Chanel and other top perfume brands. As an experimental scent and beauty line, we operate a dedicated studio where all our products are crafted by hand. Based in Brooklyn by the Hudson, we pride ourselves on being a maker who values sustainable and ethical practices. We do not engage in animal testing and we do not use animal musk in our products. Most of our beauty offerings are vegan, with clearly labeled packaging to reflect this. While we cannot guarantee that you will find your signature scent, many of our customers do discover their perfect fragrance with us.