We like to think of this as the new worlds best natural deodorant! From Curious Apothecary an entirely new formulation to the market. Vegan, smooth, scented with essential oils, and free of irritating baking soda! This is formulated with mineral power Magnesium. Delicious and cooling fragrance in citrus mint will help you keep your cool all day. Long lasting non irritating and effective, this natural deo maybe your new best friend - no need for double dipping into a jar of goop, this goes on like silk, and looks chic in your bathroom.